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Quick commerce in India: Market leaders & new entrants
- Quick commerce is booming in India, with the likes of Blinkit, Swiggy Instamart, and Zepto leading the way.
- Combined revenue of these three players was over $1bn in FY24, with 280% growth in the sector over the past two years.
- Quick commerce serves shoppers within 10 minutes, setting it apart from traditional e-commerce, and market leaders there are expanding into fashion and electronics.
- There are also a number of startups keen to break into the sector, including Amazon India, Flipkart Minutes and Slikk.
- Amazon's quick commerce service is set to roll out in early 2025, BigBasket (owned by Tata) aims to generate $1bn from its quick commerce segment this year and FirstClub is a membership-based platform offering exclusive deals.
- Myntra is a pioneer in fashion, while Nykaa has launched a quick delivery pilot for select beauty products.
- Ola has announced it is exploring a return to quick commerce, with plans to set up automated dark stores to speed up delivery.
- Startups Slikk and Swish, which launched in August and provide fashion and fast food respectively, are among the newest players in the sector.
- These companies are reshaping the future of delivery in India, pushing the boundaries of convenience and customer satisfaction.
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