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Quick commerce to contribute $1B in GMV during festive season: Shiprocket
- Shiprocket expects quick commerce to contribute $1 billion in GMV during the festive season.
- Shiprocket projects the festive ecommerce market to grow 23% to $12 billion.
- Growth will be driven by demand in high traction categories and influence of AI-driven recommendations and social media influencers.
- 60% of online festive orders are expected to originate from non-metros this year.
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