<ul><li>Qurate Retail, the parent company of QVC and HSN, reported a 4% decline in revenues year over year, contributing to an overall drop of 11%.</li><li>Revenues for the company's lifestyle brands fell 11% due to soft housing starts and a shift to lower-ticket products.</li><li>Consumers are becoming more selective in their spending, opting for lower price points and showing caution in large purchases.</li><li>Qurate Retail's Q50 marketing initiative, targeting women over 50, is considered a bright spot as this demographic has high discretionary income but often feels overlooked by brands.</li></ul>

QVC Owner Courts 50+ Women as Revenues Slip

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