<ul><li>Radico Khaitan Ltd. is withdrawing the 'Trikal' brand name for its new range of single-malt whiskey due to criticism from religious groups.</li><li>The brand name 'Trikal' is derived from Sanskrit, meaning ‘three times’ symbolizing the past, present, and future.</li><li>The single-malt whiskey, priced between Rs 3,500 and Rs 4,500, featured a label with a geometric face design.</li><li>Radico Khaitan stated that the decision to change the brand name is a gesture of respect and commitment to honoring sentiments of the people and the country.</li></ul>

Radico Khaitan To Withdraw ‘Trikāl’ Brand Name For New Range Of Single-Malt Whiskey

Discover more