<ul><li>Nielsen survey reveals that radio remains dominant for ad-supported audio listening, accounting for nearly 70% of listening time among adults in the US.</li><li>However, radio usage declines among younger demographics, with 45% of ad-supported listening coming from 18 to 34-year-olds.</li><li>Cars remain a key driver for radio listenership, with 70% of people primarily listening to radio in cars.</li><li>When considering all forms of audio listening, radio accounts for 37% of total listening time, followed by streaming audio (19%), podcasts (11%), and Sirius XM (8%).</li></ul>

Radio isn't dead. Yet. Thank, or blame, your car.

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