Raise, a leader in the global gift market and pioneer in blockchain-powered payments and loyalty, announced the successful close of a $63 million funding round.
The funding will be used to further develop its proprietary blockchain-backed gift card program, Smart Cards, and expand the Retail Alliance Foundation, its non-profit coalition dedicated to uniting global retailers and brands to create a more secure, interoperable, and fraud-resistant gift card network.
With the funding, Raise's total funding has now reached over $220 million, with previous investments from Accel, Paypal, and New Enterprise Associates (NEA).
The introduction of blockchain-powered gift cards marks the culmination of over a decade of work to reshape how consumers value, use, and trust gift cards.