Rajasthan, especially Jaipur, has emerged as a promising region for the consumer electronics category on Amazon.
During the festive season, Jaipur witnessed robust growth in the smartphone segment, with new smartphone buyers growing by 60%.
The consumer electronics segment in Jaipur also saw growth in categories like music, laptops, tablets, and large-screen TVs.
Jaipur has shown a preference for smartphones priced above Rs 20,000, while Rajasthan customers overall prefer mid-range phones in the Rs 10,000 to Rs 20,000 range.