Dr. Rajorshi Ganguli addresses the question of what Gen Z wants in his book 'Winning with Gen Z: The Engagement and Retention Blueprint@Work.'
He emphasizes that Gen Z's behaviors are rational responses to the world they inherited, characterized by a need to adapt to established workplace norms not designed for them.
The book is rooted in research, offering insights into Gen Z's values like authenticity, diversity, and purpose-driven work, providing practical recommendations for employers.
While the book may at times seem overly optimistic and specific to the Indian corporate context, it serves as a valuable resource for understanding and managing the future workforce.