<ul data-eligibleForWebStory="true"><li>Ram CEO Tim Kuniskis mentioned that the Slate pickup truck, recently announced, might not remain cheap once buyers add options.</li><li>Kuniskis suggested that the Slate truck's price could go up to $35,000 with added options, moving it into mid-size truck territory.</li><li>Ram is known for selling a small, affordable truck in other countries like the Rampage in South America.</li><li>Despite considering a smaller, more affordable truck for the American market, Ram was concerned about the final price after options and upgrades.</li><li>The Slate pickup has generated a notable reservations list, but actual purchases might not align with reservations in the past.</li><li>Ram only required a $50 refundable deposit for reservations, making it easy for interested buyers to reserve a vehicle.</li><li>The potential rise in price for the Slate truck raises questions about its competitiveness in the market despite the initial interest.</li></ul>

Ram CEO: Slate Vehicles Won't Be So Cheap Once Buyers Get Done Optioning Them Up

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