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Ram says it will take back US pickup sales crown from Chevrolet in Australia

  • Ram Trucks Australia aims to reclaim the top spot in US pickup sales in Australia from Chevrolet Silverado.
  • Ram 1500 was the top-selling full-size pickup in Australia in 2024 despite a 44% sales decline.
  • In 2024, Ram 1500 outsold competitors like Silverado, F-150, and Tundra.
  • Chevrolet outsold Ram in overall US pickup sales in 2024 by just 10 units.
  • Ram attributes the sales slump to discontinuation of the previous-generation DS-series model.
  • Sales of DS-series Ram 1500 accounted for more than half of total sales during COVID years.
  • The introduction of the facelifted Ram 1500 in premium trims may impact sales positively.
  • Ram plans to launch the facelifted Ram 1500 Big Horn later this year, with updated models of 2500 and 3500 to follow.
  • The DS-series Ram 1500 will not have an immediate replacement, ending its 15-year lifespan.
  • Ram Trucks Australia aims to lead the US pickup market in Australia once again in the near future.

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