Before COVID, customer service interactions were polite and understanding, but now customers are more likely to express outrage and ignore terms.Small businesses are expected to match the hyper-automated efficiency of mega-corps like Amazon, but without the same resources.At small businesses, real humans read and respond to customer inquiries, often going above and beyond to resolve issues.The plea is for customers to be understanding and compose messages as if speaking to someone they know, as small businesses genuinely want to help.