Ram has introduced the 5.7-liter Hemi V-8 as an unchanged option for their 1500 pickup in the 2026 model year, with a unique 'Symbol of Protest' badge on the front fenders.
The badge, designed by Ram, features a ram's head on the front of a Hemi engine block, symbolizing the choice of having eight cylinders under the hood.
While the connection to today's political climate is evident, the 'Symbol of Protest' badge serves as a smart marketing move by Ram to promote a product that customers demand.
The strategy of temporarily discontinuing a product to generate excitement upon its return has been effectively employed by Ram in this case to boost support for the Hemi V-8 engine.