menu
techminis

A naukri.com initiative

google-web-stories
Home

>

Automobiles News

>

Ram's 'Sym...
source image

Motor1

6d

read

223

img
dot

Image Credit: Motor1

Ram's 'Symbol of Protest' Badge for Hemi V-8s Is Ridiculous and Genius

  • Ram has introduced the 5.7-liter Hemi V-8 as an unchanged option for their 1500 pickup in the 2026 model year, with a unique 'Symbol of Protest' badge on the front fenders.
  • The badge, designed by Ram, features a ram's head on the front of a Hemi engine block, symbolizing the choice of having eight cylinders under the hood.
  • While the connection to today's political climate is evident, the 'Symbol of Protest' badge serves as a smart marketing move by Ram to promote a product that customers demand.
  • The strategy of temporarily discontinuing a product to generate excitement upon its return has been effectively employed by Ram in this case to boost support for the Hemi V-8 engine.

Read Full Article

like

13 Likes

For uninterrupted reading, download the app