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range rover’s scenic installation travels through time from retro 1970s to futuristic 2025
- Range Rover presents a time-travel installation in Milan during Milan Design Week 2025, showcasing a journey from the 1970s to 2025.
- The installation, titled Futurespective: Connected Worlds, celebrates Range Rover's heritage and future using scenography.
- NUOVA staged the 1970s setting with a classic Range Rover dealership complete with vintage interiors and furniture pieces.
- The experience transitions to the future with a modernized setup featuring white light, mirrors, and a rebuffed classic Range Rover.
- Range Rover aims to maintain its heritage while evolving its design language to be more contemporary and productive.
- The installation reflects the brand's transition as it explores new ways to communicate and stand independently within the Range Rover family.
- Will Verity, Range Rover's Brand Design Chief, expresses the brand's interest in continuing to explore artistic and experiential installations.
- The installation, named Futurespective: Connected Worlds, was a collaborative effort between Range Rover and studio NUOVA.
- The design incorporates elements like mirrors, white stones, and a blue color scheme to depict the futuristic 2025 setting.
- Range Rover plans to further evolve its experiential installations, building on the success and learnings from their Milan Design Week debut.
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