<ul data-eligibleForWebStory="true"><li>Rapido, a mobility company, is gearing up to enter the competitive food delivery market currently dominated by Zomato and Swiggy.</li><li>Brokerages believe Rapido will face challenges in attracting customers and may need to heavily rely on discounts to compete.</li><li>Analysts suggest Rapido's entry may not significantly impact the market share of Zomato and Swiggy.</li><li>Rapido plans to pilot its food delivery service in Bengaluru with a competitive flat commission structure.</li><li>To achieve even 5% of Zomato's gross merchandise value, Rapido will need to invest $30-40 million.</li><li>Rapido raised Rs 125 crore from Nexus Venture Partners for its food delivery venture.</li><li>A rapid scale-up by Rapido through discounts could affect the financials of Zomato and Swiggy.</li><li>Zomato and Swiggy are expected to retain high take rates compared to global peers despite the competitive landscape.</li><li>HSBC Global Research anticipates muted growth in the food delivery sector.</li><li>Kotak does not foresee a threat to Zomato and Swiggy's take rates from Rapido or other competitors.</li></ul>

Rapido will need to go all out to battle Zomato, Swiggy in food delivery, say brokerages

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