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The Truth About Cars

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Rare Rides Icons: The Cadillac Eldorado, Distinctly Luxurious (Part LIII)

  • The Cadillac Eldorado's new design for 1967 was well-received, leading to immediate sales success for the coupe.
  • Both 1967 and 1968 were strong years for Cadillac, breaking sales records.
  • Cadillac introduced revised front ends with horizontally-oriented quad lamps for 1969 models.
  • The 1969 Eldorado saw changes such as the loss of covered headlamps and a more modern appearance.
  • Sales declined for the 1969 Eldorado, while the Seventy-Five models saw an increase in sales.
  • In 1970, Cadillac's lineup was the oldest ever, with Eldorado being four years old.
  • Prices increased in 1970, but were lower when adjusted for inflation compared to 1969.
  • DeVille continued to be a revenue driver, with impressive sales in various models.
  • Despite its aged lineup, Cadillac achieved record sales of 238,744 cars in 1970.
  • Cadillac faced challenges with styling and quality as it entered the disco era.

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