Cadillac had great sales figures in the 1960s with 182,435 Cadillacs sold in 1965, rising to 196,685 in 1966, far outstripping competitors Lincoln at 54,755 sales in 1966.
Even though Cadillacs were not being renewed annually, annual updates were made, and the cars became more pointed in their design, starting with the 9th generation.
The 1967 Cadillac Calais entry-level Model wore very basic disc wheel covers and had limited badging and chrome. Most power features were not available to Calais customers.
The 1967 DeVille was the same design as the Calais but carried more badges, extra standard features, and could either be a Coupe DeVille/DeVille convertible or a Sedan DeVille. DeVille Pillared Sedans still persisted, however.
There were two Sixty Special models in 1967, one was the base Fleetwood Sixty Special and the other a more upmarket Fleetwood Sixty Special Brougham.
The Fleetwood Seventy-Five was Cadillac's top-of-the-line model in 1967 and had new styling elements, including a longer look and automatic leveling suspension and air-conditioning as standard.
For the first time in 1967, Cadillac introduced a front-wheel-drive vehicle with the new 8th-generation Eldorado leading the charge.
The E-body platform was a flexible design that could take driven wheels at both ends, and in the Eldorado, created a far more conservative and large car than other E-body brands.
The Riviera E-body had a sportier feel and was a personal luxury coupe, with the Oldsmobile Tornado joining in 1966 as a brand new model. The Cadillac Eldorado was the last E-body produced and retained the most conservative styling.
The next installment of the Cadillac Eldorado history will focus on the Unitized Power Package, first seen in the 1966 Oldsmobile Tornado.