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Ratio Mastery — Part IV

  • Profitability ratios show how efficiently a company generates income from its operations, assets, and shareholders' equity.
  • The Gross Profit Margin measures how efficiently a company converts revenue into profit after accounting for direct costs.
  • The Operating Profit Margin measures how much profit a company makes from its business operations after covering both COGS and operating expenses.
  • The EBITDA Margin measures a company's profitability before accounting for interest, taxes, depreciation, and amortization.
  • The Net Profit Margin measures the percentage of revenue left after all expenses, including COGS, operating expenses, interest, taxes, and any other non-operational costs, have been deducted.
  • The Return on Assets (ROA) ratio measures how efficiently a company uses its total assets to generate profit.
  • The Return on Equity (ROE) ratio measures how efficiently a company uses its shareholders' equity to generate profit.
  • The Return on Invested Capital (ROIC) measures how efficiently a company uses all forms of invested capital — both debt and equity — to generate profit.
  • High profitability ratios demonstrate operational efficiency and financial discipline, making a company more attractive for VCs seeking high returns with controlled risk.
  • Low profitability ratios can raise red flags for VCs and may indicate a company has potential issues with cost control, operational inefficiency, or a business model that may not be scalable.

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