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Salesfuel
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Reach Surges As A Top Influencer Marketing KPI
- Influencer marketing spending has increased by 74% compared to last year.
- Around 27% of marketers spend up to 10% of their total marketing budget on influencers.
- The top influencer marketing KPIs include reach, engagement rates, conversions, and sales.
- Marketers are shifting towards using celebrities as influencers and leveraging their content for branding and paid social posts.
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