React.memo is a built-in tool in React for optimizing performance by memoizing functional components.It ensures components re-render only when their props change, avoiding unnecessary updates.React.memo is ideal for pure components with stable props and heavy rendering processes.It is beneficial when parent updates are unrelated to the child component's props.By reducing re-renders, React.memo improves performance and responsiveness.It encourages writing pure components aligned with React best practices.Custom comparison functions can be used for more control in React.memo.Avoid unnecessary re-renders with React.memo by careful usage and profiling.Shallow comparison limitations and performance overhead are considerations with React.memo.React.memo is a valuable tool when applied thoughtfully to optimize React applications.