<ul><li>James is intentionally slowing down the development of his startup, prioritizing thoughtful progress over rushing to show something.</li><li>He believes that without a complete solution and a strong value proposition, it's better to take the time to find the right approach for their customers.</li><li>Slowing down during the early phase helps ideas click into place and sparks moments of innovation.</li><li>While hardware is a tough business, James aims to focus on building lasting backend services and iterate quickly on user-facing features.</li></ul>

Real Startup Story: Slow down intentionally

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