<ul><li>The resistance to new ideas is one of humanity’s most fascinating paradoxes.</li><li>Reasons for resistance include status quo bias, investment in existing knowledge, identity and belief protection, fear of uncertainty and change, social and professional risk, power dynamics and control, mental effort, and resource competition.</li><li>Understanding resistance is crucial for those trying to make positive changes in the world.</li><li>Success requires addressing emotional and psychological barriers, creating safe spaces for experimentation, building coalitions, demonstrating clear benefits, and providing adequate resources and support.</li></ul>

Reasons why People Resist Fresh Ideas

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