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Rebirth of UX Unicorn?

  • The debate on whether designers should be generalists or specialists has been ongoing for some time.
  • Jakob Nielsen, a renowned professor in UX, has shared his thoughts on this topic which are worth a read.
  • Traditionally, many have been skeptical of the idea of UX unicorns - individuals who can do all parts of the user-centered design lifecycle.
  • It has been suggested that AI is leading to an uplift in specialized craft skill sets, which may explain why some are reconsidering their position on the UX unicorn.
  • AI doesn't eliminate the skill gap between high and low performers, but it does narrow it, meaning that unicorns may benefit from superior communication and coordination since all steps of the design process are contained within a single brain.
  • This means that for the most demanding and critical design projects, it still pays off to hire specialists, but most projects are not necessarily of this nature.
  • The 20% most challenging or important design projects still need specialists, though AI can help narrow the gap in performance between high-skilled knowledge workers and their low-skilled colleagues.
  • The biggest gains from using AI in the workplace will ultimately come from reorganizing the way work is done and restructuring corporations accordingly.

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