Reco Jefferson is the founder of Roughnecks Ecom, an e-commerce business in Philadelphia focused on automation and problem-solving.As a software engineer turned entrepreneur, Reco values ownership and creating solutions to real problems.His military background instilled discipline, adaptability, and a focus on leadership in running his business.Success, to Reco, now means building impactful systems, helping others, and creating lasting change.Failure serves as a valuable teacher, offering feedback and pushing growth in both life and business.Reco stays motivated by focusing on progress, enjoying hobbies, and contributing to the growth of others.Automation is a key focus for Reco, as it allows one to reclaim valuable time and foster creativity.Loneliness in entrepreneurship is a less-discussed challenge, highlighting the importance of finding supportive networks.Delegating tasks and building a trustworthy team early on is crucial for business growth, according to Reco.One lesson Reco would teach future entrepreneurs is to start before feeling fully prepared, as action leads to clarity.