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Reddit Appoints Cricket Legend Sachin Tendulkar as Global Brand Ambassador
- Reddit has appointed Indian cricket legend Sachin Tendulkar as its global brand ambassador to expand its presence in India and tap into the growing passion for sports on the platform.
- Tendulkar will engage directly with Reddit users through his official profile, sharing personal reflections, match insights, and exclusive content.
- He will also feature in a new marketing campaign for Reddit in India and other global markets in the coming months.
- Tendulkar expressed his appreciation for Reddit's passion and community spirit, stating that cricket has always been about connecting with people.
- Reddit's Vice President of International Growth highlighted Tendulkar's ability to unite fans with his exemplary cricketing career and community values.
- Reddit is observing a rise in sports-related conversations, with a 30% year-on-year increase in interest globally.
- The platform has been expanding its sports presence with partnerships in Serie A, NFL, NBA, MLB, PGA Tour, and NASCAR.
- With Tendulkar's immense legacy and fanbase, Reddit aims to strengthen its foothold in India and enhance global appeal to sports enthusiasts.
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