Reddit co-founder Alexis Ohanian admitted that 99% of early submissions on the platform were fabricated by him and co-founder Steve Huffman under different usernames.
Creating artificial engagement to attract real users is a commonly used strategy in Silicon Valley.
Reddit initially struggled with user engagement and used fake accounts to make the platform appear active.
Despite the controversy, Reddit has grown into a $10 billion company with over 500 million monthly active users.