Analytics firm Semrush found that Reddit is the second most-cited website by Google AI Overviews after Quora.
Reddit's relationship with Google has recently given it priority status in Google Search due to the AI Overview feature.
Semrush suggests that Reddit is frequently cited by Google AI Overviews because of the rich information available on niche topics from Reddit and Quora users.
A partnership between Reddit and Google, initiated in 2024, involves Google using Reddit's content to train its AI models.
Despite the increased traffic to Reddit, much of it comes from non-account holders or logged-out users, which may be less valuable for the platform.
Redburn analysts noted that Reddit's accelerated user growth is primarily driven by users arriving from Google Search, who spend minimal time on the platform.
The launch of Google's AI Overview feature led to concerns about decreased traffic to Reddit, resulting in a decline in Reddit's stocks.
Representatives for Reddit and Quora did not provide comments on the matter.