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The Verge
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Reddit will help advertisers turn ‘positive’ posts into ads
- Reddit is introducing a new feature for advertisers that includes positive posts from Reddit users under their ads.
- The new feature, called Conversation Summary Add-ons, integrates positive Reddit content under an advertiser's ad.
- This feature showcases community conversations and combines AI-driven efficiency with genuine human perspectives.
- Users can scroll through these posts and see summaries of what Reddit users think about the ads.
- Jackbox Games and Lucid are currently alpha testing this new feature.
- The feature is powered by Reddit Community Intelligence, which leverages the platform's vast amount of posts and comments for marketing insights.
- Reddit has also announced a scalable, AI-driven social listening tool known as Reddit Insights.
- Reddit Insights utilizes Reddit's proprietary metadata to offer real-time insights for marketers to plan campaigns and make informed decisions.
- The announcements coincide with the Cannes Lions festival.
- Reddit Community Intelligence transforms the platform's 22 billion posts and comments into structured intelligence for marketing purposes.
- The new feature emphasizes community conversations and highlights real viewpoints alongside advertisements.
- Reddit Insights provides marketers with precise and real-time insights based on proprietary metadata.
- The platform aims to help advertisers make smarter business decisions through AI-powered tools.
- Reddit's focus on integrating positive user content with advertising aims to enhance the user experience.
- This move demonstrates Reddit's efforts to blend technology-driven efficiency with authentic human interactions.
- The integration of Reddit Community Intelligence and Reddit Insights showcases Reddit's commitment to data-driven marketing solutions.
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