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Reddit's success may be inextricably tied to Google Search

  • Wall Street analysts from Redburn Atlantic rated Reddit 'sell' due to concerns about its reliance on Google traffic and logged-out users.
  • Reddit's growth has been driven predominantly by logged-out users arriving on the platform via Google Search, which has limited value to the company.
  • Redburn analysts warn of a potential negative impact as Reddit's boost in traffic from Google's algorithm changes may have reached a limit.
  • While the majority of analysts maintain a 'buy' rating, concerns persist about Reddit's long-term value as a company and its dependency on Google.

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