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Reducing time to aha! moment in B2B SaaS

  • Otter.ai has been successful in reducing the time to the 'aha' moment in B2B SaaS.
  • Otter.ai introduces set-up tasks in a step-by-step manner to users within 5 mins from the landing page.
  • They use a paywall at the start and end of onboarding to drive conversion and have a freemium + free trial model.
  • Calendar sync is repeatedly emphasized as a leading indicator for activation and retention.

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