<ul><li>Brand Street Integrated focuses on rural marketing by understanding the significant consumer base and purchasing power in rural India, contributing over 45% to the country's FMCG sales.</li><li>They create immersive brand experiences at rural events like religious fairs, emphasizing on authentic engagement and cultural integration to build trust and brand loyalty.</li><li>Their approach involves using touchpoints like temples, ration shops, and local influencers for effective marketing strategies, resulting in increased product trials and brand recall.</li><li>The company combines data-driven planning with cultural insights, mapping various aspects of rural life to align brand presence for successful engagement, leading brands to see growth in rural markets.</li></ul>

Reimagining Rural India: How Brand Street Integrated Is Driving Brand Engagement Beyond Urban Borders

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