Reliance Consumer Products (RCPL) has launched the heritage brand Campa in Nepal through a partnership with Chaudhary Group, following its reintroduction in India after acquisition in 2022.
The initial product range in Nepal includes Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost, and Campa Energy Berry Kick, priced between NRs. 30 and NRs. 40.
Ketan Mody, Executive Director of RCPL, highlighted Campa's multi-generational relevance and affordability, targeting the youth demographic with innovative offerings.
Nirvana Chaudhary, Managing Director of Chaudhary Group, emphasized the strategic significance of the partnership in expanding their beverage range leveraging Chaudhary Group's extensive distribution network and manufacturing capabilities.