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HinduBusinessLine

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Reliance Consumer Products launches Campa in Nepal through Chaudhary Group partnership 

  • Reliance Consumer Products (RCPL) has launched the heritage brand Campa in Nepal through a partnership with Chaudhary Group, following its reintroduction in India after acquisition in 2022.
  • The initial product range in Nepal includes Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost, and Campa Energy Berry Kick, priced between NRs. 30 and NRs. 40.
  • Ketan Mody, Executive Director of RCPL, highlighted Campa's multi-generational relevance and affordability, targeting the youth demographic with innovative offerings.
  • Nirvana Chaudhary, Managing Director of Chaudhary Group, emphasized the strategic significance of the partnership in expanding their beverage range leveraging Chaudhary Group's extensive distribution network and manufacturing capabilities.

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