Reliance-owned sports tech platform RISE Worldwide forms a joint venture with BLAST to enter the esports business.
The joint venture aims to co-create esports tournaments for Indian users and offers services such as tournament management, marketing, production, and broadcasting.
The partnership will leverage BLAST's esports properties, production expertise, and game publisher relationships.
The JV will tap into the growing Indian gaming market, which generated $3.8 billion in revenue in the fiscal year 2023-24.