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Reliance to invest up to ₹8,000 Crore in Campa to expand beverage business over next 15 months
- Reliance Consumer Products (RCPL) plans to invest between Rs 6,000 crore and Rs 8,000 crore over the next 12-15 months to boost its beverage business, including the iconic Campa brand.
- This investment aims to add 10-12 new greenfield and co-packing plants across India to compete with beverage giants like Coca-Cola and PepsiCo.
- The investment is a combined effort of Rs 6,000-8,000 crore by Reliance and its partners.
- RCPL's beverage portfolio includes Campa Cola, Sosyo, Sun Crush juices, Spinner sports drink, and RasKik.
- RCPL is focusing on 600 million mass consumers and collaborating with neighborhood stores for distribution.
- Reliance plans to make its consumer products available nationally by March 2027, with 70% coverage by March 2026 for key categories like beverages.
- Campa has achieved a double-digit market share in its available regions, reaching over one million retail outlets through 3,200+ distributors.
- RCPL intends to explore export opportunities in select international markets while continuing its selective distribution approach.
- India's beverage market, valued at Rs 67,000 crore, is expected to grow to Rs 1.47 lakh crore by 2030 according to ICRIER.
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