Remark raised $16 million in a Series A funding round for its AI personas that offer personalized guidance to online shoppers.
The AI personas, trained by human product experts, help brands increase conversion rates and reduce customer service costs.
The company will use the funding to expand into new verticals, grow its network of experts, and enhance its AI systems for online shopping guidance.
The PYMNTS Intelligence report highlights the growing trend of using AI in retail personalization, with over 90% of retailers now leveraging AI for tailored customer experiences.