The intent of renaming the 'oauth-xx' organization to 'ruby-oauth' is to create a unified home for OAuth tools across various languages.
The current name with the vestigial '-xx' is seen as awkward and renaming it to 'ruby-oauth' could potentially improve discoverability and attract other OAuth-related tools.
The name change might break gemfiles that target the git repo directly, but it is believed that the upside outweighs this downside as it allows companies and projects more control over the dependencies in automated build processes.
Advantages of renaming to 'ruby-oauth' include improved SEO, positive association with the word 'Ruby,' immediate clarity of purpose, and enhanced fundraising appeal due to clearer alignment with the project's goals.