AMAMA, a renowned jewellery label, raised $1 million in funding from Mistry Ventures, marking its second investment after initial backing from She Capital Trust.
Founded in 2019, AMAMA creates handcrafted fashion accessories from around the world, bridging generational gaps through expressive designs.
The funding will help AMAMA enhance its global storytelling on Indian artisanal craftsmanship, scale operations, expand presence in key Indian markets, strengthen supply chain and tech infrastructure, and drive offline and online growth.
The brand plans to open new stores in Mumbai, Ahmedabad, and Delhi NCR, explore travel retail, and pursue international expansion through global exhibitions and strategic partnerships.