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Report: Apple has held internal discussions about acquiring Perplexity
- Apple executives have been in discussions about potentially acquiring Perplexity AI Inc., a consumer-focused search engine powered by AI models.
- The talks are in the early stages and might not result in a deal, although Perplexity received a $14 billion valuation in a recent funding round.
- Perplexity's search engine generates natural language responses and has seen significant user growth, with more than 15 million monthly users reported in April.
- The company processes a large volume of user queries each month, showing steady growth, with revenue sources from paid search engine editions and APIs for developers.
- Apple's VP of corporate development, Adrian Perica, has discussed the potential acquisition internally, with Perplexity's search provider not directly involved in the talks.
- Meta Platforms (formerly Facebook) previously attempted to acquire Perplexity but walked away over financial disagreements, investing in Scale AI Inc. instead.
- Apple could opt to partner with Perplexity instead of acquiring it, possibly to avoid antitrust scrutiny and reduce costs.
- The talks follow an antitrust trial involving Google paying Apple for default search status on iOS, potentially leading Apple to explore partnerships with Google competitors.
- Perplexity is among AI startups attracting interest for acquisition, with Meta's unsuccessful bid for Safe Superintelligence Inc. as another recent example.
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