Apple is working on a next-generation, chatbot version of Siri that is reportedly on par with recent versions of ChatGPT.
Executives are pushing to improve Siri's capabilities, including accessing the internet to gather and synthesize data like ChatGPT.
Apple's AI offices in Zurich are developing a new software architecture for Siri with an LLM engine to replace its current architecture, aiming to make Siri more conversational and better at processing information.
Google's Gemini and Perplexity's AI service are potential additions to Siri in the future for both Siri and Safari search.