<ul><li>Instagram is projected to contribute to half of Meta's advertising revenues in the United States.</li><li>The photo-and-video-sharing app is expected to generate over $32 billion in U.S. ad revenue next year, marking a 24% increase from this year.</li><li>Emarketer attributes Instagram's growth to its emphasis on video content, with users spending close to two-thirds of their time on the platform watching videos.</li><li>Instagram's revenue generation has been steadily growing, accounting for 27% of Meta's total sales in 2021 and nearly 30% in early 2022.</li></ul>

Report: Instagram Set to Drive Half of Meta’s Ad Revenue

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