Meta is set to make celebrity voices, like John Cena and Judi Dench, available for its Meta AI assistant.
The move is seen as a gimmick to attract interest and compete against other AI assistants in the market.
The celebrities will join the existing options for the AI's voice, and it is unclear if payment is required.
While the use of celebrity voices could make Meta AI popular, the company faces competition from Google's plans for AI chatbots of famous people and fictional characters.