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Report: Meta is developing chatbots that will send unsolicited messages to users

  • Meta is developing chatbots to send unsolicited messages on Facebook, WhatsApp, Instagram.
  • The AI bots will reference previous conversations, ask engaging questions, and follow guidelines.
  • Chatbots are part of ‘Project Omni,’ aimed at re-engagement with users and brands.
  • Meta aims to increase retention rates by using proactive chatbots for user interactions.

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