<ul><li>Meta plans to add advertising to its social media platform, Threads.</li><li>The initiative will be led by Meta's Instagram ad unit, with a small number of advertisers allowed to publish on Threads starting in January.</li><li>Threads, a text-based social media platform built by Meta's Instagram team, gained over 175 million monthly active users in its first year.</li><li>In an earnings report, Meta revealed its total advertising-related revenues of $39.9 billion in Q3, with ad impressions growing 7% year over year.</li></ul>

Report: Meta Plans to Add Advertising to Threads

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