The rising cost of rideshare services may lead to lower demand, according to a report by Gridwise.The median price for rideshare services rose 7.2% in 2024, reflecting inflationary pressures, adjustments in fares, and higher operational costs.72% of surveyed consumers said they would reduce or stop their use of rideshare services if prices increased further.Lower fares are crucial for retaining rideshare users, with about 56% of consumers highlighting it as a factor for loyalty.