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'Respectfully, Maserati Is Not for Sale:' Stellantis Denies Another Rumor About the Brand's Possible Sale
- Maserati is experiencing a significant sales decline, with a 48 percent drop in sales during the first quarter of 2025.
- Stellantis is denying rumors of selling Maserati despite the poor sales performance, reiterating that 'Maserati is not for sale.'
- There are reports indicating that McKinsey, hired by Stellantis, might recommend divesting in Maserati as one of the options being explored.
- Stellantis has instructed McKinsey to consider various possibilities for the struggling brand, but no concrete decision is expected soon.
- There is internal board disagreement within Stellantis regarding the future of Maserati, with some arguing for its value as the automaker's sole luxury marque.
- Maserati's lineup is lacking, with the discontinuation of popular models like the Ghibli and Levante, and delays in the arrival of their replacements until 2027 and 2028.
- Currently, the $80,000 Grecale SUV is Maserati's primary offering, alongside the Gran Turismo coupe and the MC20 supercar.
- Former Stellantis CEO Carlos Tavares acknowledged Maserati's financial struggles, leading to the need for lineup revamps to improve sales.
- Revamping Maserati's lineup is crucial for its future success, although the competitive luxury market and Alfa Romeo's lineup revamp pose challenges.
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