Scientists are using biotech and perfumery to recreate the aromas of extinct flowers by analyzing fragments of DNA recovered from preserved botanical specimens.
Fragments of genetic code from pressed flowers in herbaria are used to identify scent-encoding genes, which are then synthetically reconstructed and introduced into microorganisms to recreate the scents of extinct blooms.
The lab-made scent molecules are utilized by master perfumers to design perfumes inspired by extinct flowers, creating scents that are historically rooted and emotionally evocative, such as 'Solar Canopy' and 'Grassland Opera'.
The project aims to resurrect the emotion and atmosphere associated with each reborn scent, serving as a reminder of the vanishing natural world and prompting reflection on the importance of preserving biodiversity.