<ul><li>The All India Consumer Products Distributors Federation (AICPDF) has called on the antitrust authority to investigate Zomato’s Blinkit, Swiggy, and Zepto for alleged predatory pricing.</li><li>A letter from the AICPDF stated that quick commerce firms are engaging in predatory pricing by offering deep discounts and selling below cost to attract customers.</li><li>The letter highlighted that traditional retailers find it impossible to compete or survive due to such practices.</li><li>The AICPDF urged the Competition Commission of India (CCI) to implement protective measures for traditional distributors and small retailers.</li></ul>

Retail Group Seeks Probe Into Quick Commerce Players’ Alleged Pricing Tactics

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