About a third of U.S. consumers are Click-and-Mortar shoppers, integrating digital features into the in-store shopping journey.
19% of U.S. consumers prefer to shop in stores with the assistance of digital technologies, and 11% prefer to make purchases online for in-store pickup.
Visa reported that 77% of holiday payment volume happened at brick-and-mortar stores, emphasizing the continued importance of the in-store experience.
Merchants are seeing increased use of general-purpose credit card-linked installment plans, with average transaction amounts reaching $1,500.