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Retailers Resolve to Even Up Online and in-Store Experiences in 2025

  • About a third of U.S. consumers are Click-and-Mortar shoppers, integrating digital features into the in-store shopping journey.
  • 19% of U.S. consumers prefer to shop in stores with the assistance of digital technologies, and 11% prefer to make purchases online for in-store pickup.
  • Visa reported that 77% of holiday payment volume happened at brick-and-mortar stores, emphasizing the continued importance of the in-store experience.
  • Merchants are seeing increased use of general-purpose credit card-linked installment plans, with average transaction amounts reaching $1,500.

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