<ul><li>Physical retail and digital innovations like live shopping are shaping the future of retail.</li><li>Live shopping in the U.S. is growing, but still far behind China's explosive growth.</li><li>Physical stores are evolving into experience hubs, combining digital and in-store elements for brand building and customer engagement.</li><li>In-store experiences are becoming more important as younger generations crave connected online-to-offline experiences.</li></ul>

Retail’s Gen Z Playbook: Bridging the Digital Divide In-Store

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