<ul data-eligibleForWebStory="true"><li>Zomato is rethinking its strategy to increase revenue by evolving its business model to benefit both Zomato and its sellers.</li><li>Zomato's consumer growth in urban areas has plateaued, facing competition from Swiggy, Ola Foods, and ONDC.</li><li>A focus shift is needed from increasing app installs to creating a model that fosters growth for both Zomato and sellers.</li><li>Zomato's seller ecosystem, especially medium AOV cloud kitchens, has potential for a new model allowing stable demand and revenue growth.</li><li>Medium-scale events present opportunities for cloud kitchens to increase brand recognition and secure new customers outside of standard delivery.</li><li>The proposed model benefits Zomato, sellers, and consumers by providing stable demand, revenue growth, and new customer acquisition channels.</li><li>This new perspective sees Zomato as a B2B platform for food entrepreneurs, aiming to support the growth of cloud kitchens with diverse revenue streams.</li><li>The future of food tech may involve innovative behind-the-scenes business models, with platforms like Zomato taking a leading role.</li></ul>

Rethinking Zomato: Turning Sellers into Growth Partners

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