Revant Himatsingka, also known as Food Pharmer, is launching a health-focused clean-label brand called OWN in the food startup space.
Himatsingka, with a strong follower base on social media, is introducing Food Pharmer 2.0 and 'Food Pharmer Approved' to offer clean-label foods and authentic brands to consumers.
Despite the initial plan for lab-tested certification, Himatsingka will roll out products without it due to high costs, focusing on clean ingredients and providing alternatives to consumers.
The first product under the OWN brand will be whey protein, co-created with followers, emphasizing the use of only essential ingredients for better health. The products are set for a soft launch in June and a full launch in July, available online on various platforms.